Saturday, August 05, 2006

italia.it?

After more than 40 millions euro, this is what italia.it (an ambitious, multilingual portal supposed to become the institutional reference point for the tourism in Italy, which was expected to be online by March of 2006) looks like; by now, the words "the Italian Tourism Portal is Coming Soon" mean that the site will be ready by 2007, as the Vice Prime Minister recently declared.
Meanwhile, the Government launched a new online campaign, called Turistiprotagonisti, consisting of another page (the proper site will be available on August 21) meant to collect impressions, suggestions, ideas and pictures from Italian tourists, which will help improve the national tourism industry.
Should the average Italian taxpayer interpret this web-prolificacy as a positive attitude of the Government towards tourism and technology or rather as a worrying symptom of confusion? I guess we'll find out in 2007.

From Punto Informatico

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